I led the development and streamlining of a design system with consistent input from product owners and the development team. Together, we were able to find patterns that allowed us to define a consistent rhythm across various products to allow their sales team to be more efficient to getting new products to market.
The end result 35 unique templates across hundreds of pages. We were able to balance both consistent visual patterns, highlighted by unique content moments to give each page their own feel without feeling too disparate or repetitive across the site.
This included a complete refresh of their newsroom. We aimed to provide more flexibility in handling various content types, ensuring a consistent experience across blogs while allowing unique content to shine.
I had the opportunity to direct a sizzle reel that showcased the remarkable growth and achievements for LPL. This highlighted all of the great work we did, and was a part of showing the continued collaboration between our team and LPL.